Way too many Internet marketers fail to see the value of photos and captions on their sales page. The saying that a picture is worth a thousand words didn't come from a hole in the wall. There is a lot of truth to it. This article is going to try to paint a few pictures for you so that you'll understand the power of photos and captions on your sales page. Hopefully, after reading this, you'll be digging your digital camera out of the closet.
Let's start off with this example. You're promoting a brand new book in karate. You want to really show people how powerful this art is. Sure you can tell people in words how they can crush objects with their feet if they want, but what if you showed them a simple photo of one of your students with the following caption?
Photography Tips
"John Lee kicks through 7 bricks instantly"
Do you not think that a photo with that caption will have more impact on your reader than anything else you could possibly say? After all, they're seeing somebody actually kick through seven bricks with their feet. It's hard to deny such incredible visual evidence that your book might just allow the buyer to do the same.
Let's take another example.
You're selling a book on acne treatment. Your book just happens to teach about a natural cure for acne. You have three photos on your page. The first photo is one of a person with terrible acne. The caption reads as follows.
"John Doe before using XYZ acne treatment"
It's a pretty ugly site and will certainly get the message across.
The second photo is one of John Doe actually putting on the acne treatment. It's a photo of him in his bathroom, looking at himself in the mirror and applying the treatment. The caption reads as follows.
"John Doe applying XYZ acne treatment in under 2 minutes"
Finally, the third photo is one last shot of John Doe after he has applied the treatment. The caption reads as follows.
"John Doe after applying XYZ acne treatment."
You see a photo of a person with absolutely clear skin.
There is absolutely nothing more powerful than this.
The tactic even works for non action niches such as Internet marketing. Imagine having a photo of yourself holding a check that you received for your marketing efforts in the sum of ,000. You don't think a photo like that is going to bring some credibility to your business? The caption could read something like this...
"John Doe holding a check for ,000 from his marketing campaign"
Don't neglect your photos and captions.
They truly ARE worth a thousand words.
To YOUR Success,
Steven Wagenheim
Internet Marketing Tips - The Power Of Photos And Captions
No comments:
Post a Comment